VINFAST · GROWTH
VinFast - For a Green Future
Integrated campaign for VinFast from 06/2023 to 09/2023, driving awareness for the EV line and converting interest into test-drive registrations.
20Mreach
01 · Challenge
Bring the 'For a Green Future' message to a mass audience and turn awareness into action within a short window.
02 · Solution
- Multi-channel IMC: PR, social, KOL, performance
- Visual and video production inspired by music in nature
- Conversion-optimised landing pages and registration flows
03 · Results
20M
Reach
5K+
Test-drive sign-ups
4
Months running
Ready to start a new chapter?
Tell us about your brand and your goals. The first conversation is always on us.